Marketing leadership services
A Marketing Director tailored to your business
Senior expertise embedded in your team, with the time commitment you need at every stage.
Also known as a Fractional CMO
Barcelona · Remote and on-site
The proposal
A senior marketing director, without the cost of a full-time hire
Senior experience
15+ years leading marketing and sales in consumer goods, media, technology and international advertising.
Real flexibility
Book the time you need. Scale up or down as your company evolves, with no overhead.
Business focus
Marketing tied to sales, budget and P&L. Decisions measured by their impact on revenue, not vanity metrics.
Why this model
Senior leadership, faster and at lower cost
savings in year one versus hiring a full-time director
weeks to get started, versus 5–10 months for a full recruitment process
lower customer acquisition cost within 12 months
Ideal for companies with 5 to 150 employees that are growing, launching products, repositioning their brand or going digital.
European market averages for fractional CMOs (fractional-csuite.com, 2026).
Services
What I can do for your business
Marketing strategy
A plan aligned with business goals, with a clear budget and priorities.
Brand positioning
Value proposition, identity and messaging that set you apart from competitors.
Growth marketing
Customer acquisition and demand, with continuous optimisation of channels and campaigns.
Digital transformation
Process digitalisation, CRM, automation and AI applied to marketing.
Team and agencies
Building and leading the team with clear roles and goals; managing agencies.
Analytics and KPIs
Performance tracking and dashboards for data-driven decisions.
Engagement models
Three ways to work together
Interim CMO
Covering marketing leadership for a set period: a project launch, a leave of absence or while hiring a permanent director.
Ideal for: periods of change or key launches.
Fractional CMO
Ongoing marketing leadership: strategy, team, agencies, budget and reporting to the leadership team.
Ideal for: SMEs and scale-ups without an in-house marketing director.
Marketing team mentor
Monthly sessions with your marketing lead or team: reviewing the plan and results, and support on key decisions.
Ideal for: companies with an in-house team that needs senior guidance.
Tailored pricing depending on the model and time commitment. Get in touch and I will send you a proposal.
Book a free first meetingCareer
15+ years leading marketing and business
Marketing & Sales Director
Marketing Director
Marketing Director
Client Services Director
Education: Master in Marketing Management (ESIC) · Business Administration (Universitat de Barcelona) · Languages: Spanish, Catalan, English and Italian
Method
How I work
Listen
Interviews with leadership and the team; analysis of data, customers and competitors.
Define
Strategy, priorities, budget and KPIs agreed with leadership.
Execute
Leading the internal team and agencies; putting plans into action.
Measure
Monthly results tracking, reporting to leadership and adjustments.
Who it is for
Companies with growth ambitions
Growing SMEs
Companies with revenue and growth that do not yet have an in-house marketing director.
B2B tech and SaaS
Startups and scale-ups that need to generate demand and pipeline for their sales team.
Consumer brands
Consumer and D2C brands that want to grow sales, digital channels and awareness.
Terms
How engagement works
Free first meeting
45 minutes to understand your situation and see if we are a good fit.
3-month initial commitment
The minimum time to understand your business and see results. Then month to month.
Switching models
Scale the time commitment up or down, or move from mentoring to fractional, with 30 days' notice.
Remote and on-site
On-site in the Barcelona area. Remote work with companies anywhere.
Let's talk
Tell me where your business stands and I will suggest how I can help.
Book a free first meeting